Frustrated with your Facebook organic reach?

You aren’t alone.

 

A few years ago brands could easily reach huge audiences at little to no cost but not anymore.

Now most brands are lucky if 10% of their fans see their posts in the news feed.

But we can help!



Here’s 10 tips that you can implement today on your Facebook page to increase your organic reach:

#Tip 1 Preferred Audience Targeting

If your content doesn’t click, your fans aren’t going to engage with it. If your fans don’t engage with it, you’re going to struggle with growing your reach.

Just perform the following steps

#1Preffered-Audience-Targeting

#2

Preffered-Audience-Targeting-2

#3

Preffered-Audience-Targeting-3

#Tip 2 Post Only Engaging Content

Audit your posts, try to find what exactly your audience likes and create more relevant posts to their preferences to boost your engagement.

If More people engage with your posts and your posts start to appear in their news feed then your organic reach will increase as well.

#Tip 3 Post More Videos Natively on Facebook

According to a study by Socialmediatoday Video posts have 135% greater organic reach than photo posts.

facebook-video-statistics

***Don’t share videos from YouTube or other platforms, try to upload them directly on Facebook.




#Tip 4 Find relevant groups to share your posts

Make a list with relevant groups to your niche and share your content.

You can also create your own group and add your most engaged audience members.

#Tip 5 Top and Bottom Text on your videos / images

We have noticed that most of images and videos with an interesting top and bottom text engage better than images/videos without captions.

#Tip 6 Share an image and attach a link within the description

If you want to post a link it’s better to share the photo and then add a link directing to the facebook page. Facebook hates opening external links and they decreased reach for external links so they can increase our time spend on Facebook.

#Tip 7 Get To Know Your Facebook Insights Inside And Out

Audit, Audit, Audit 😛

Go to your Facebook Page Insights -> Posts and check your optimal posting time. On this Page the optimal posting time is 6-8pm.

facebook-insights

Be agile and quick to change your strategy as needed. The content that worked well last week might fall flat this week.

Once you find your optimal posting time, try to share posts around that time to increase your reach.

#Tip 8  Partner with other Facebook Pages

Connect with other Facebook pages in your niche to do cross-promotion and share each others posts with your audiences.

# Tip 9 Ask your audience to turn on notifications

Ask your fans to turn on “Get Notifications”, once they turn that on they will receive notifications for all your future posts.

#Tip 10 Engage with your audience

Adopt a light-heated and colloquial tone in the comments, using emoticons with a touch of humour to connect with your followers.



Also published on Medium.