What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

  • Real Time reporting
  • Segmentation
  • View filters
  • Multi-channel funnels

Correct answer is:

  • Segmentation

Explanation: Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business.

Read more here: https://support.google.com/analytics/answer/3123951?hl=en