True or False: If a user views one page of a website, completes an Event on this page, and then…
True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will…
The Measurement Protocol is a standard set of rules for collecting and sending hits to Google…
The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement…
Which of the following is a hit type tracked by Google Analytics?
Which of the following is a hit type tracked by Google Analytics?
page tracking hit
event tracking hit
ecommerce tracking…
Which of the following would prevent destination goal conversions from being recorded?
Which of the following would prevent destination goal conversions from being recorded?
There was a misspelling in the URL of…
True or False: The order in which filters appear in your view settings matters.
True or False: The order in which filters appear in your view settings matters.
False: Filters are no necessarily executed in…
Which of the following metrics would most strongly suggest a poorly performing landing page?
Which of the following metrics would most strongly suggest a poorly performing landing page?
Bounce Rate > 90%
% New…
Which of the following is not a required parameter in the URL builder?
Which of the following is not a required parameter in the URL builder?
Campaign Name
Campaign Medium
Campaign Content…
You can combine a metric X with a dimension Y in Google Analytics
You can combine a metric X with a dimension Y in Google Analytics
If X and Y have the same scope
If X and Y have been…
Innovation Approaches To Attribution
Getting attribution right is key to understanding and driving growth, yet many businesses make the same mistakes time and time…
Growth & regulation: striking the balance
Facebook made “move fast and break things” famous. In all things growth, speed is a powerful and often game-changing attribute.…