Google’s search engine optimization is updating constantly and regularly. With this in mind here are the SEO Trends 2017. After all, it is important to remember just how crucial SEO is to websites with the vast majority of websites getting upwards of 80% of all their traffic from organic search results.
SEO Trends 2017
So, here are the trends
#1 Longer content
When I first started blogging back in the stone ages of 2012, I remember websites telling me as a new blogger that, to get good SEO, you should write your articles at around 300 words long.
Nowadays, forget about the 300 world rule limitation.
The truth is that longer content is deemed better by Google because:
- Longer content tends to go into more detail about the topic it is about
- Longer content is easier for Google to crawl and helps Google get a better idea about what the content is about
- If the content goes into more detail, web users are more likely to find the content useful and a good read
For this reason, if you want to develop a website with good SEO, the minimum article lengths you should be looking at is around 700 words, up to 2,000 words. I find if you have anything beyond 2,000 words, either web users will lose interest or you might need to start paginating your articles, for which many web users do not like.
#2 Domain https://
Google a few years back stated that websites that have SSL certificates will start to get better SEO since they are establishing a secure connection with the web user, reducing any data sent between the website and the web user less prone to cyber leaks and attacks.
Although this is not directly improving the web users experience online, Google feels that from improving the safety of people browsing online, it is contributing to the overall user experience, hence why Google include SSL certificates as a factor in determining SEO.
When Google released this to the world, they stated at the time it will have a very small effect to SEO. But, as the years have gone by, the impact of https:// is increasing, in an attempt by Google to make it a norm for websites worldwide. For this reason, if you do not have an SSL certificate yet, be sure to get one for your website as soon as possible.
#3 Accelerated Mobile Pages (AMPs)
Accelerated Mobile Pages (AMPs) are an open-source protocol that allows webmasters to create pages capable of loading almost instantly on mobile devices. Already, Google is starting to favor sites that have switched over to AMPs, giving them visibility in a carousel and a small icon (with a lightning bolt) indicating their AMP status.
#4 Voice search is the next big thing
Voice search has been an ongoing project in the tech industry for a few years now. In the process of working out the kinks, it has become one of the fastest-growing search options. The appeal is undeniable. It’s hands-free, fast and futuristic.
#5 Personal Branding will be the Secret Weapon
With a personal brand, you’ll have an easier time securing guest posts, building user trust, and driving more traffic to your website. However, a shockingly low number of brands have taken advantage of this in their SEO efforts.