Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

  • some visitors may have javascript disabled
  • some visitors may be blocking cookies
  • clicks and sessions are different metrics
  • all of the above

Correct answer is:

  • All of these would prevent a destination goal from recording.

Explanation: There can be any answer from all above mentioned. All the given options are correct and would prevent destination goal to be recorded.

Read more here: https://support.google.com/analytics/answer/1033158?hl=en

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