Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
- some visitors may be blocking cookies
- clicks and sessions are different metrics
- all of the above
Correct answer is:
- All of these would prevent a destination goal from recording.
Explanation: There can be any answer from all above mentioned. All the given options are correct and would prevent destination goal to be recorded.
Read more here: https://support.google.com/analytics/answer/1033158?hl=en