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Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

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Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

  • bounce rate
  • session duration
  • pageviews
  • conversion rate

Correct answer is:

  • conversion rate

 





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