What is the main purpose of the Mutli-Channel funnel report?

  • To show which goals are bringing in the most revenue
  • To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
  • To analyze the funnel steps for multiple goals
  • To see which channels resulted in the highest number of pageviews

Correct answer is:

  • To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site